MS 365 - Business- to- BusinessMarketing 3

Institution:

Milwaukee School of Engineering

Subject:

Description:

This course covers the strategies and activities involved in themarketing of products and services to business buyers, government and variousmarketing intermediaries. It involves investigating decision-making at all levels of B2Bmarketing. It will cover developingmarketing programs and plans to build customer relationships with an emphasis on segmentation, personal selling and customer retention. A customer-focused approach will be used in analyzingmarketing fundamentals. (prereq:MS-361)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.msoe.edu

Phone Number:

(800) 332-6763

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Quarter

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