MS 361 - Marketing 3

Institution:

Milwaukee School of Engineering

Subject:

Description:

An introductory course tomarketing that familiarizes students with themarketing concept and helps themunderstand how themarketing concept influences various decisionsmade by managers in a firm. Topics include the evolution ofmarketing, the significance and use of marketing research,marketing segmentation, product and/or service positioning, distribution, pricing, customer relationshipmanagement, and a variety of strategies formarketing communication and promotion.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.msoe.edu

Phone Number:

(800) 332-6763

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Quarter

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