MS 3615 - ServicesMarketing 3

Institution:

Milwaukee School of Engineering

Subject:

Description:

This course addresses the distinct needs and problems of service organizations in the area of marketing. The courses theme is that service organizations require a distinctive approach to marketing strategy, both in its development and execution. This course integrates ideas from other business courses (i.e.,MS-221,MS-361) tomake themspecifically applicable in service industry settings. The course explores the role of service inmanufacturing businesses and introduces ways thatmanufacturing firmsmight use "service" as a competitive advantage.(prereq: junior standing)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.msoe.edu

Phone Number:

(800) 332-6763

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Quarter

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