MKT 412 - Marketing Research

Institution:

Marymount University

Subject:

Description:

Through case study and field assignment, the student is aided in the development of expertise in problem formulation and in primary and secondary data collection techniques such as question making. Offered fall semester only. Prerequisites: MKT 301 and MSC 300. ( 3)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.marymount.edu

Phone Number:

(703) 522-5600

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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