MKT 485 - International Marketing

Institution:

Marymount University

Subject:

Description:

Lectures, discussion, and case studies are used to understand international and multinational marketing. Specific topics include the importance of culture, international marketing groups, channel structures, and ethical issues. Offered fall semester only. Prerequisite: MKT 301. ( 3)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.marymount.edu

Phone Number:

(703) 522-5600

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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