MKT 313 - Sales Skills and Strategies

Institution:
Marymount University
Subject:
Description:
An overview of the sales role as it relates to revenue generation within firms. Topics covered in this course include the sales cycle, the sales process, basic selling skills (such as questioning techniques and objection handling), account management, territory management, compensation planning, and sales force management. Offered spring semester only. Prerequisite: MKT 301. ( 3)
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(703) 522-5600
Regional Accreditation:
Southern Association of Colleges and Schools
Calendar System:
Semester

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