COM 302 - Public Relations Techniques

Institution:

Marymount University

Subject:

Description:

Focuses on the applications of public relations theory and principles. Students learn the requirements of different media such as newspapers, magazines, radio, television, and cable. They develop basic writing skills in preparing news releases for newspapers, magazines, and newsletters as part of publicity and promotion campaigns, as well as strategic planning and audience identification. Prerequisite: COM 206. ( 3)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.marymount.edu

Phone Number:

(703) 522-5600

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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