COM 471 - Public Relations Case Studies

Institution:

Marist College

Subject:

Description:

Three Credits LA Case Studies in Public Relations is a survey of contemporary and modern cases in public relations that are renowned for their successful response to crises or notorious for their failure to do so. The goal of the course is to give students a thorough understanding of how and why various public-relations strategies succeeded or failed. Students will be taught to analyze successful and failed public-relations strategies and apply lessons learned to other real or invented public-relations scenarios. Offered in fall and spring. Prerequisite: COM 370 or permission of instructor

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.Marist.edu

Phone Number:

(845) 575-3000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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