COM 411 - Business-to-Business Advertising

Institution:

Marist College

Subject:

Description:

Three Credits LA The course is designed to teach students to understand why proven advertising techniques that work in consumer markets are difficult to apply in business-to-business advertising. The question is raised and answered: "What drives decision making in organizations " An analysis of business-to-business markets is explored with respect to potentially profitable segments and position products. Studies are performed of the consistency of selected corporations, advertising objectives, and corporate goals. Attention is also paid to the effects of three components of business-to-business advertising: campaign/money, media, and message. Offered as and when necessary Prerequisites: COM 110, COM 210

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.Marist.edu

Phone Number:

(845) 575-3000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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