BUS 442 - International Marketing

Institution:

Marist College

Subject:

Description:

Three Credits The objectives of this course are to develop an understanding of marketing management across national boundaries, including development of marketing strategies in view of cultural, geographical, political, economic, and technological diversities. Various elements of marketing mix including adjustment and/or development of products, pricing, distribution, and promotion, including export-based entry modes and channels, will be discussed. Students will learn to make strategic decisions by developing and applying analytical skills in actual situations via case studies. A term project will require library research and decision making. Offered every spring. Prerequisites: BUS 100, BUS 340, BUS 382

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.Marist.edu

Phone Number:

(845) 575-3000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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