COM 110 - Principles of Advertising

Institution:

Marist College

Subject:

Description:

Three Credits LA The function of advertising and its communication role in contemporary society. Emphasis is placed on the interlock between strategic planning and creative tactics used by national advertisers and their agencies, employing national and regional media vehicles. Current information and materials from agency and media sources are studied in geodemographic and psychographic contexts. Offered in fall and spring. Prerequisites: ENG 117, sophomore standing

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.Marist.edu

Phone Number:

(845) 575-3000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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