MKTG 135 - Consumer Behavior

Institution:

Connecticut State Community College Manchester

Subject:

Description:

An in-depth analysis of the internal and external forces in the consumer decision making process as it relates to marketing. Areas of study include consumer reaction, personal selling, product positioning, brand loyalty, and image management. Applications in non-profit and government areas will also be discussed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mcc.commnet.edu/

Phone Number:

(860) 512-3000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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