MKTG 224 - Sales and Sales Management

Institution:

Connecticut State Community College Manchester

Subject:

Description:

Allows students to develop personal selling skills through simulations, preparing and delivering sales messages/plans. Post-sales activities and team selling are also covered. Focus is on industrial product, high-tech and professional service marketing. DRM'S goal is direct communication with prospective customers creating an immediate response. Course emphasis is on data-based marketing, telemarketing, direct mail and print/broadcast media settings for profit, non-profit and governmental areas.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mcc.commnet.edu/

Phone Number:

(860) 512-3000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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