MKTG 210 - Advertising

Institution:

Connecticut State Community College Manchester

Subject:

Description:

This course will cover the history of advertising, roles of advertising, the advertising spiral, target marketing, the advertising agency, media services, and the advertiser's marketing/advertising operation. Also, basic media strategy using television, radio, newspapers, magazines, outdoor advertising, and direct response will also be covered. Prerequisite: MKTG125.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mcc.commnet.edu/

Phone Number:

(860) 512-3000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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