COMM 396 - Branding Technique Design

Institution:

King's College - Pennsylvania

Subject:

Communications

Description:

This course focuses on creating strong brand identities for companies. Students will analyze successful and failing brands. They will apply theories of consumer behavior and the attraction economy to develop brand strategies and create attractive, unique brand identities, using industry-standard software such as the Adobe Creative Suite. Students will explore various communication techniques such as basic public relations campaigns, viral advertising, social networking, and forums to create innovative forms of branding. Topics also include logo design, packaging, and color.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.kings.edu

Phone Number:

(570) 208-5900

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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