MKT 315 - Consumer Behavior

Institution:

King's College - Pennsylvania

Subject:

Marketing

Description:

A study of why consumers buy and how consumer behavior affects marketing strategy formulation. Topics include the individual (perceptions, needs, motives, personality, learning, and attitudes), group interactions, and applications of consumer behavior to the marketing mix (product, price, place, and promotion). Prerequisite: MSB 210.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.kings.edu

Phone Number:

(570) 208-5900

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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