BSAD 4340 - Developing Marketing Strategies

Institution:

Fitchburg State University

Subject:

Description:

3 cr. 3 hr. Through the use of case studies and, where possible, cooperating businesses and nonprofit organizations, students identify pertinent marketing problems and opportunities, assess the organization's resources and develop viable marketing programs. The course includes new product development and management strategies for effective marketing policies over the course of the entire product life cycle. Prerequisites: BSAD 3300.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fitchburgstate.edu

Phone Number:

(978) 345-2151

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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