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Institution:
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Fitchburg State University
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Subject:
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Description:
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3 cr. 3 hr. This course introduces the student to the nature and scope of retail marketing and management. The course includes the structure of retailing, merchandising, buying, pricing, promotion and organization, as well as management of the retail firm. Prerequisites: BSAD 3300.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(978) 345-2151
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Regional Accreditation:
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New England Association of Schools and Colleges
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Calendar System:
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Semester
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