SHA 552 - Hospitality Strategic Management:Value Creation and Competitive Advantage

Institution:

Cornell University

Subject:

Description:

Long-term success in the hospitality industry requires a competitive advantage that can be leveraged to deliver superior results. This course focuses on the overall process of creating value within a firm and how managers can create sustainable competitive advantage by utilizing key internal resources and capabilities. Successful hospitality managers and leaders have a thorough understanding of the process of creating value and the role of the value proposition in developing the best strategy to create a unique, sustainable competitive advantage. This course develops the skills necessary to evaluate strategic alternatives such as cost advantage and differentiation strategies, as well as the strategies of competitors, where they generate value, and their positioning. Learners learn to assess business-level strategies designed to create value at the property level; and corporate strategies, which deal with the strategic direction of the firm, the markets in which it will compete, and managing a portfolio of properties. Who Should Take This Course This course is designed for senior leadership at hotel properties, including current and aspiring GMs and executive team members, and mid-to-senior-level management at corporate offices. Course Format This course contains the following modules: Business-Level Strategies Value and the value proposition Cost advantage and differentiation strategies Best-value strategy Sustainable Competitive Advantage The components of competitive advantage Value chain analysis Competitor analysis Corporate-Level Strategies Corporate growth strategies Strategy selection criteria Benefits to Learner After completing this course, learners will be able to: Create value and sustainable competitive advantage at their hotel Recommend strategies for competitive positioning appropriate to their hotel Certificate Information This course can be applied to the following certificate: Certificate in Hotel Revenue Management Sponsoring School Cornell University's School of Hotel Administration

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cornell.edu

Phone Number:

(607) 255-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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