HAME 516 - Statistical Decision Making for Hospitality Managers

Institution:

Cornell University

Subject:

Description:

Being able to discern meaningful and statistically significant trends in your organization's data will allow you to make more effective decisions. For example, do your company's sales correlate with the age or income level of the buyer How might the answer affect your marketing and promotion plan and budget This course presents several hospitality scenarios designed to help you answer these questions. You will learn about correlation, regression, and probability - tools that will help you predict future behavior based on existing data. The course includes several hands-on activities and labs to reinforce the key concepts. Who Should Take This Course This course is important for managers and individuals at any level who need to analyze data for their organization--especially those responsible for project and business planning, market research, revenue management, or designing customer or employee satisfaction surveys. We strongly recommend this course to those who have completed or plan to complete eCornell courses in scenario planning, hospitality marketing, and restaurant revenue management. Course Format This course contains the following modules: Relating Data - Correlation and Regression Correlation Regression Using Data - Probability and Significance Calculating Probability Determining Significance Benefits to Learner Learners who complete this course will be able to: Calculate and define correlation and regression Calculate the probability of a given event occurring Determine if the results of a data analysis are statistically significant Certificate Information This course can be applied to the following certificate: Certificate in Hospitality Marketing Sponsoring School Cornell University's School of Hotel Administration

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cornell.edu

Phone Number:

(607) 255-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.