SHA 531 - Introduction to Hotel Revenue Management

Institution:

Cornell University

Subject:

Description:

Implementing a revenue management strategy can be one of the most important revenue-generating initiatives available to a hotel, significantly increasing room revenue and profits. This course provides an overview of revenue management applications to the hotel industry designed to inspire a strategic shift to managing revenue per available room (RevPAR). Revenue management is a systematic process designed to increase revenue by selling the right room to the right person at the right time for the right price. In addition to evaluating different pricing models and applying duration-management strategies, this course provides a foundation for more advanced revenue management courses in forecasting, group management and overbooking, pricing strategy, and application of revenue management techniques to other hospitality-related industries including spas and athletic facilities. Who Should Take This Course This course is designed for hospitality managers, general managers, revenue managers, and other hospitality professionals responsible for the financial performance of their organization. Benefits to Learner Learners who complete this course will be able to: Describe hotel revenue management and its benefits to the organization Discuss the strategic levers of hotel revenue management and how they can be manipulated to increase revenue Describe hotel revenue management in terms of its component parts and critical considerations Recommend non-traditional ways in which revenue management techniques can be applied to increase revenue in the hospitality industry Certificate Information This course can be applied to the following certificate: Certificate in Hotel Revenue Management Sponsoring School Cornell University's School of Hotel Administration

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cornell.edu

Phone Number:

(607) 255-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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