SHA 551 - Hospitality Strategic Management:Direction Setting and the Competitive Landscape

Institution:

Cornell University

Subject:

Description:

The most successful hospitality managers and leaders are able to see their properties or companies from a strategic perspective. They use this skill to differentiate themselves from their competition and create value for their customers and for the organization. This course develops these skills by introducing key aspects of strategy formulation with an emphasis on the strategic management process, business direction, and an assessment of the broad external environment. The strategic management process is used as a framework to establish a clear organizational direction and set objectives. Learners use the process to monitor, forecast, and adapt to environmental forces that are difficult or costly to influence. This course defines and distinguishes strategic decisions from operational decisions and focuses on a deliberate strategycreating process. Learners develop the skills and techniques necessary to prepare mission and vision statements for their firm, communicate that direction internally, and strategically evaluate trends in the external environment. Who Should Take This Course This course is designed for senior leadership at hotel properties, including current and aspiring GMs and executive team members, and mid-to-senior-level management at corporate offices. Course Format This course contains the following modules: Strategy and Strategic Management What is strategy Strategy vs. operations The strategic management process Direction Setting Elements of direction setting Communicating a direction The External Environment Analyzing trends Strategies and the macro environment Benefits to Learner After completing this course, learners will be able to: Formulate a strategic vision and mission for directing their organization Communicate their organization's direction Perform an assessment of the general external environment Certificate Information This course can be applied to the following certificate: Certificate in Hotel Revenue Management Sponsoring School Cornell University's School of Hotel Administration

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cornell.edu

Phone Number:

(607) 255-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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