BSAD 3310 - Consumer Behavior

Institution:

Fitchburg State University

Subject:

Description:

3 cr. 3 hr. This course familiarizes the student with the consumer decision making processes. It utilizes the concepts of the social and behavioral sciences in order to provide an understanding of consumer buying behavior. Prerequisites: BSAD 3300.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fitchburgstate.edu

Phone Number:

(978) 345-2151

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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