BSAD 4320 - Industrial Marketing

Institution:

Fitchburg State University

Subject:

Description:

3 cr. 3 hr. This course centers on the marketing of goods to industrial firms, governmental agencies and other organizations included within the industrial market. The areas covered in the course include distribution channels, pricing policies, product planning and market strategy. Prerequisites: BSAD 3200.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fitchburgstate.edu

Phone Number:

(978) 345-2151

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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