BSAD 3320 - Market Research

Institution:

Fitchburg State University

Subject:

Description:

3 cr. 3 hr. This course emphasizes the importance of research in marketing planning and decision making. Instruction includes the basics of scientific investigation, the search for information, sampling, data collection, data analysis, interpretation and reporting. Prerequisites: BSAD 3300.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fitchburgstate.edu

Phone Number:

(978) 345-2151

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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