CESYS 501 - Product and Service Design

Institution:

Cornell University

Subject:

Description:

Learn how to create sustainable competitive advantage for your business by applying proven system design principles; design better products and services. System design is a formal approach to the process that maximizes the chances of discovering the right concept, selling it to internal stakeholders, identifying uses for it in the marketplace, and gathering requirements before starting the next stage of planning. This course will provide you with the skills you need to identify the right idea, prepare it for internal buy-in, and get it to market. Unique in its behavioral emphasis, the course addresses the concept of customer-focused design and the importance of thinking through what it will be like to use the product or service. You will learn how to brainstorm and select a concept, write a mission statement, identify the internal stakeholders, gain a comprehensive understanding of the customer experience, and define functional requirements for your product or service. Who Should Take This Course Anyone whose job involves developing, marketing, or managing products or services should take this course. Engineers and other technical specialists will learn how to best apply their talents, and marketers and managers will gain a deep understanding of the origins and impact of customer behavior. Course Format This course contains the following modules: Developing the Concept An Introduction to the Process Select and Sketch the Concept Identify and Communicate to Stakeholders Define the Context Defining the Functional Requirement Collect and Prioritize Use Cases Derive Requirements from Use Case Behaviors Summarize and Finalize Requirements Benefits to Learner Learners who complete this course will be able to: Initiate a design project and enrich the concept with detailed behaviors Understand the benefits of customer-based design Know when and how your organization can use this process Use this process to define a design problem Initiate a design project and enrich the concept with detailed behaviors Create a mission statement and identify a customer need Develop a workable product or service Develop a user-based view of the system Define system boundaries Understand work products required in early design stages and have a process for driving to those products Certificate Information This course can be applied to the following certificates: A Systems Approach to Product and Service Design Sponsoring School Cornell University's College of Engineering

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cornell.edu

Phone Number:

(607) 255-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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