BA 363 - Marketing Research

Institution:

Concordia University-Portland (Closed)

Subject:

Description:

3 Credits This course introduces students to the fundamentals of marketing research, including research design, methodologies, analytical techniques, and reporting strategies. Students learn how to obtain, analyze, and use primary and secondary data that enable managers to make good decisions and avoid bad ones. Prerequisites: BA 360

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cu-portland.edu

Phone Number:

(503) 288-9371

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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