MK 404 - Brand Development & Management

Institution:

City University of Seattle

Subject:

Description:

This course addresses what branding is and how to shape and measure it. Topics include how to build and grow a corporate brand, increase brand relevance and influence, build brands in a digital world, work with employees to build a brand, influence and shape brand behavior, and win acceptance in the marketplace. Students will develop a comprehensive brand development plan and tools for implementing it.

Credits:

5.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cityu.edu

Phone Number:

(800) 426-5596

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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