MK 401 - E-Marketing

Institution:

City University of Seattle

Subject:

Description:

An exploration of the ways in which traditional marketing has been transformed using electronic methods, as well as techniques and strategies for Internet marketing and analysis of customer relationship management in the B2B and B2C environments.

Credits:

5.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cityu.edu

Phone Number:

(800) 426-5596

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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