MK 403 - Public Relations

Institution:

City University of Seattle

Subject:

Description:

An introduction to the role of public relations, responsibilities and duties of the PR professional, as well as functions of the PR department. Topics include crisis communication, issue management, and building and managing an organization's image. Students will develop a public relations campaign, write news releases, fact sheets, media advisories, feature articles, etc.

Credits:

5.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cityu.edu

Phone Number:

(800) 426-5596

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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