MK 400 - Marketing Strategy

Institution:

City University of Seattle

Subject:

Description:

This course applies marketing concepts and theories to actual business situations. Emphasis is placed on components of customer-focused strategic planning and decision making for sustainable competitive advantage in domestic and global markets.

Credits:

5.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cityu.edu

Phone Number:

(800) 426-5596

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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