MAL 580 - Strategic Planning

Institution:

City University of Seattle

Subject:

Description:

This course will introduce concepts, theories, and models of strategic planning. Analytical and conceptual approaches will be explored to capitalize on market and competitive advantages. You will learn methods to align strategies with organizational mission and vision through integration of objectives, metrics, and performance measures. Case studies will be introduced to examine specifics of the planning process. Internal and external environmental influences will be examined. Variations in strategic planning for local and international initiatives will be explored. You will develop a foundation for managing results-oriented strategic alliances. Synthesis of strategic planning processes will produce best practices for effective implementation of an organizational strategy.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cityu.edu

Phone Number:

(800) 426-5596

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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