MKTG 438 - Internat Ional Marketing

Institution:

Christian Brothers University

Subject:

Description:

This course provides the framework for marketing on a global basis. Topics include: globalization and implications for marketing managers; international market entry decisions; partnering and alliances; pricing, product policy, and branding in the global market; standardization versus adaptation decisions in international marketing; and marketing research applications in global marketing. Prerequisite: MKTG 311. Offered in the Fall semester. One semester; three credit hours

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cbu.edu

Phone Number:

(901) 321-3000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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