BUS 3270 - Fundamentals of Direct And Internet Marketing

Institution:

Castleton State College (7.1.2023 merged into Vermont State University)

Subject:

Description:

This course is an in-depth examination of the principles, concepts, strategies and applications of the Internet and direct marketing including web based, mail order, and direct response advertising. Measurability, creative strategy, lists, databases and the integration of direct marketing programs into the total marketing efforts and organizational goals will be discussed. Prerequisite: BUS 2230. Periodically.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.castleton.edu

Phone Number:

(802) 468-5611

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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