BUS 3210 - Advertising

Institution:

Castleton State College (7.1.2023 merged into Vermont State University)

Subject:

Description:

A comprehensive look at the promotional process including media analysis and selection, dealing with the creative functions and production processes, measuring promotional effectiveness, and developing a comprehensive advertising strategy. Central to the course is the development of an advertising plan and campaign. Prerequisite: BUS 2230. Spring.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.castleton.edu

Phone Number:

(802) 468-5611

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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