BUS 3290 - Sports Marketing

Institution:

Castleton State College (7.1.2023 merged into Vermont State University)

Subject:

Description:

The course examines the marketing of sports activities, organizations, and paraphernalia. Topics covered include careers in sports marketing, product concepts, promotion, broadcast rights, and sponsorship programs. This course is recommended for anyone interested in pursuing a career in marketing, sports information or sports administration. Prerequisite: BUS 2230. Periodically.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.castleton.edu

Phone Number:

(802) 468-5611

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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