BUSA 290 - Principles of Marketing

Institution:

Bethany College - West Virginia

Subject:

Description:

This course introduces the fundamental concepts that help improve marketing decision-making.The student is introduced to the language of marketing, the concepts of marketing strategy, the concepts of product development, the psychology of consumer behavior, the mix of intermediate channel members, and the role of promotion and pricing.(This course may be taken for credit as ECON 290.)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bethanywv.edu

Phone Number:

(304) 829-7000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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