BUSA 203 - Principles of Advertising

Institution:

Bethany College - West Virginia

Subject:

Description:

This course is a study of advertising history, principles, processes, rules, and effects.Also included in the course is an overview of advertising's place in integrated marketing communications and the analysis of advertising agency structures, tasks, and responsibilities.Emphasis is on media planning and buying, promotions, regulatory requirements, and copywriting for print and broadcast media.(This course may be taken for credit as COMM 203.)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bethanywv.edu

Phone Number:

(304) 829-7000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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