COMM 208 - Principles of Broadcasting and New Media

Institution:

Bethany College - West Virginia

Subject:

Description:

This course provides the student with basic knowledge of broadcasting and new media's histories, structures, processes, and practices and the effects on both individuals and society.Included is an overview of seminal theories such as cultivation, diffusion of innovations, and uses and gratifications. The course also provides an overview of sales and advertising aspects of the media business, including ratings and promotional activities, governmental controls and self-regulation, ethical considerations, global characteristics, and technological advances.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bethanywv.edu

Phone Number:

(304) 829-7000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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