COMM 412 - Integrated Marketing Communications Campaigns

Institution:

Bethany College - West Virginia

Subject:

Description:

This course used the integrated marketing communications (IMC) approach of utilizing appropriate advertising, marketing, personal selling, and public relations principles and practices to develop a strategic communication campaign.Students conduct research, develop goals, objectives, strategies, and tactics for a client.The campaign is presented to the client in written and audio-visual form.The campaign is evaluated. Prerequisites: ECON 290. (Additional Prerequisites: For Advertising Track students, COMM 203 and COMM 205; For Public Relations Track students, COMM 202 and COMM 204.)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bethanywv.edu

Phone Number:

(304) 829-7000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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