CO 467 - Creating Advertising Messages

Institution:

Alcorn State University

Subject:

Communications

Description:

This course examines the development of persuasive message strategies as well as the writing and design of messages for media advertising, direct response, sales promotion, marketing public relations, and oral presentations of advertising materials.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.alcorn.edu

Phone Number:

(601) 877-6100

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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