CO 462 - Principles of Advertising

Institution:

Alcorn State University

Subject:

Communications

Description:

An introduction to integrated marketing communications elements, including advertising, direct response, sales promotion, and marketing public relations, and their functions in today's communication environment. This course explores research, media, and message elements involved in the creation of a campaign; governmental regulations; and social and economic considerations.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.alcorn.edu

Phone Number:

(601) 877-6100

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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