BUS M418 - Advertising Strategy

Institution:

Indiana University-South Bend

Subject:

Description:

P: BUS-Z 302, BUS-M 415, or consent of instructor. Major managerial problems of promotion administration; advertising research, agency relationships, media concepts and strategy, appropriations and budgets, evaluation, coordination, regulation, and campaign planning. Students must take BUS-M 415 in the fall semester to enroll in BUS-M 418 in the spring semester. II

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

iusb.edu/

Phone Number:

(574) 520-4872

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.