BUS M450 - Marketing Strategy

Institution:

Indiana University-South Bend

Subject:

Description:

P: BUS-Z 302, BUS-M 301, one advanced marketing course, and senior standing; ideally taken in student's last semester. Elective capstone course for marketing majors. Draws on and integrates materials previously taken. Focuses on decision problems in marketing strategy, and policy design and application of analytical tools for marketing decision making. Includes small business applications. II

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

iusb.edu/

Phone Number:

(574) 520-4872

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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