BADM 319 - Marketing Research

Institution:

Houghton University

Subject:

Description:

Study of the techniques used in collection and analysis of secondary and primary data and use of that format for decision-making in marketing environment. Student teams work on real business marketing research projects. Prerequisites: BADM 309, BADM 218.

Credits:

3.00 - 10.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.houghton.edu

Phone Number:

(585) 567-9200

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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