SPMM 320 - Sport Marketing and Promotion

Institution:

Holy Family University

Subject:

Description:

An application of fundamental marketing concepts to the sport industry. A study of sport as a product, the sport consumer markets, and the sport product market. The student will become acquainted with the historical development of sport marketing, as well as investigate the sport consumer and segmentation process, integration of the marketing mix, marketing principles and strategies as they relate to sport. Development of computer literacy skills as applied to sport marketing and promotion. Prerequisite: MNMK 312.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.holyfamily.edu

Phone Number:

(215) 637-7700

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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