PSYC 203 - Consumer Behavior

Institution:

Holy Family University

Subject:

Description:

In-depth exploration of individual, social, and cultural factors that determine consumer behavior, including personality variables affecting susceptibility to advertising, influence of motivation theories on the content of advertisements, and social class differences in consumer behavior. Prerequisite: MNMK 312. No student may take PSYC 203 without having completed MNMK 312 with a minimum grade of C. See MNMK 406.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.holyfamily.edu

Phone Number:

(215) 637-7700

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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