MNMK 421 - Strategic Marketing

Institution:

Holy Family University

Subject:

Description:

Emphasizes the study of several formal strategic marketing planning frameworks, and provides the student opportunities to apply these frameworks to a series of case studies, team projects, and oral presentations. Limited to Senior students majoring in Management-Marketing who have received their advisor's permission to enroll.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.holyfamily.edu

Phone Number:

(215) 637-7700

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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