MNMK 405 - Principles of Advertising

Institution:

Holy Family University

Subject:

Description:

Theory and practice relating the purchase and use of advertising as part of the marketing mix. Emphasis on practical applications in message development and campaign management. This course also considers the various media in terms of effectiveness and cost. Prerequisite: MNMK 312 or permission of the Dean or their designee; student must have received a minimum grade of C in MNMK 312. See COMM 405.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.holyfamily.edu

Phone Number:

(215) 637-7700

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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