MNMK 407 - Principles of Marketing Research

Institution:

Holy Family University

Subject:

Description:

Comprehensive and practical discussion of the design, execution, and analysis of research for marketing decision-making. Examination of decision theory and analysis in the design and conduct of marketing research; use of computer programs in the analysis and interpretation of marketing research. Prerequisites: MATH 105, MNMK 312.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.holyfamily.edu

Phone Number:

(215) 637-7700

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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